Keeping the entire donation experience on your nonprofit’s website allows your donors to give during the moment they’re inspired. Instead of having to navigate back to your page after completing their donation on an external page, they can continue browsing and consuming your content immediately afterwards.

The Donate Button also simplifies the donation process, making it easier for donors to give on web, Facebook and Twitter without having to enter their personal and payment information every single time. This one-time account creation allows donors to give instantly across multiple platforms. 

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